10+ Years of Google Ads.
One Consistent Focus.

Before I worked in digital marketing I spent 15 years in retail — managing stores for Dick Smith Electronics, Clive Peeters, and Retravision. That background isn't incidental to what I do now. I understand how consumers research and buy physical products, how retail margin works under pressure, and what it actually takes to move stock at scale. That grounding informs how I read an eCommerce Google Ads account differently from someone who came up through agency account management.

I made the move into digital in 2014 at Clutch Media, and founded Socially Found in 2015 as a specialist Google Ads consultancy. Since then I've worked as a white-label Google Ads partner for digital agencies across Australia, spent two and a half years at Digital Darts managing Google Ads for Shopify stores, and currently work as a Paid Search Senior Consultant at Webprofits — one of Australia's leading growth agencies. I've been a certified Google Partner since February 2015.

The through-line across all of it is the same question: why is this account underperforming, and what's the exact order to fix it? That question has a structural answer almost every time — not a copy answer, not a bid answer, not a "we need more budget" answer. The structural problems are what the Gap Analysis finds.

I've worked with brands in household appliances, kitchenware, outdoor and lifestyle, uniforms and workwear, specialty food and wine, wallcoverings, air quality, bathroom renovation, consumer electronics, and more. What they have in common: they're spending real money on Google Ads and want to know exactly where it's going and what to fix first.

When you engage me, you speak to the person who ran the analysis and wrote the recommendations — not an account manager passing notes between you and someone else. All services delivered remotely.