Rob Sanders PPC AI Let's Talk

What We Do

Three Services.
Know More. Spend Better.

Each service targets a specific reason businesses underperform on Google Ads. All priced per project — no retainers, no lock-in, no minimum term.

Core Services

Find Out Exactly What Your Best Competitor Is Doing That You Aren't

Businesses that outperform in Google Ads aren't guessing at their messaging — they know exactly what competitors are saying and what customers aren't hearing from anyone. This report maps the entire competitive landscape so every dollar spent is informed by market intelligence, not intuition.

5 competitors analysed — websites, live ads, messaging & positioning
Messaging matrix showing exactly what each competitor claims
Strategic gaps — what no one in your market is saying yet
Ready-to-use ad copy angles, hooks, and headline frameworks
Informs Campaign Builds and RSA copy rewrites from a position of knowledge

Get Your Competitor Report

Find Every Dollar Wasted in Your Account — Before Spending Another One

For accounts already running, poor performance is almost never a budget problem — it's a structural one. The Gap Analysis conducts a systematic 10-pillar review of the entire account and produces a prioritised action plan showing exactly what to fix, in what order, to recover wasted spend and improve returns.

10-pillar diagnostic covering traffic, bids, RSA copy, cannibalization & more
Bidding strategy assessed per campaign with recommended upgrade paths
RSA headlines scored Winner / Loser / Zombie with replacement copy
Search term matrix — STAR, PROBLEM, DIAMOND, REMOVE classification
Prioritised action plan with IMMEDIATE → NEXT MONTH timing tags

Get Your Gap Analysis

The Complete Campaign Build Plan — Launch on Google Ads Without an Agency Retainer

Most businesses launching Google Ads face a choice: hire an agency and commit to a retainer, or guess at the structure and hope it works. The Campaign Build Report is a third option. You receive a complete, ready-to-implement build plan documented clearly so you or your team can launch it properly, without ongoing management costs.

Keyword research report — volume, intent, and competition across your full product range
Ad group structure mapped out with match type rationale for each group
Negative keyword list built from competitor and SERP research — ready to add on day one
RSA copy for each ad group written against competitor messaging gaps
Asset copy ready to paste — sitelinks, callouts, and structured snippets
Pre-launch checklist — what to verify before the first dollar is spent
Bid strategy guide — which strategy to use, what target to set, and when to adjust
30-day review checklist — what to monitor after the learning phase completes

Get Your Campaign Build Plan

Additional Services

More Ways to Improve Your Account

Landing Page Audit

Identify conversion blockers on your landing pages before spending more on traffic.

Product Feed Optimisation

Fix the feed issues that are quietly limiting your Shopping campaign reach and ROAS.

AI-Ready Catalogue Audit

Find out how visible your products are to AI shopping agents and what to fix.

AI Agents for Google Ads

Automated monitoring, anomaly detection, and reporting — running in the background.

Not Sure Which Service Fits?

A 20-minute call is enough to work out which service would have the most impact on your account — and what to expect from it.