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Know Your Numbers Before You Spend

Free calculators built for ecommerce store owners running Google Ads. No email required. No fluff — just the maths that matters.

🖱️
Free
Cost Per Click

Ecommerce CPC Calculator

Find out exactly how much you can afford to pay per click on Google Ads — accounting for your margin, shipping costs, payment fees and return rate.

Average Order Value Conversion Rate Gross Margin Shipping Returns
Output
Max CPC
Output
Breakeven CPC
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Free
Return on Ad Spend

ROAS Target Calculator

ROAS is the most misunderstood metric in ecommerce. Calculate the exact return on ad spend you need to actually be profitable — not just look good on a dashboard.

Gross Margin % Operating Overhead % Target Net Profit %
Output
Required ROAS
Output
Max Ad Budget %
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Free
Product Analysis

Product Profitability Ranker

Not all products deserve your ad budget. Enter your products and rank them by true net margin — see exactly which ones are worth advertising and at what CPC.

Sale Price Cost (COGS) Shipping per Unit Payment Fee %
Output
Ranked Table
Output
Max CPC per Product
Use Ranker
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Free
True Profitability

Contribution Margin Calculator

Revenue is vanity. Find out your true profit after every cost — COGS, shipping, returns, payment fees and ad spend — and whether your advertising is genuinely working.

Revenue COGS Shipping Returns Payment Fees Ad Spend
Output
Contribution Margin
Output
True ROAS
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Need a Fresh Set of Eyes on Your Google Ads?

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