๐Ÿ” Core Service

Uncover every gap in your market โ€” then own it

Deep competitor analysis with screenshots, a full messaging matrix, and gap identification. Know exactly what your competitors are saying โ€” and what none of them are claiming.

3โ€“5 competitors analysed
5โ€“7 day delivery
Ready-to-use ad copy
Positioning strategy included

Competitor Messaging Matrix

Claims analysis โ€” 4 competitors ยท 6 dimensions

Claim You Comp A Comp B Comp C
Same-day serviceโœ“ Yesโœ“ Yesโœ— No~ Partial
Price guaranteeโœ— Noโœ“ Yesโœ“ Yesโœ“ Yes
Satisfaction guaranteeโœ“ Yesโœ— Noโœ— Noโœ— No
Local expertiseโœ“ Yesโœ— No~ Partialโœ— No
Afterpay / pay laterโœ— Noโœ— Noโœ— Noโœ— No
๐Ÿ’ก

Gap identified: No competitor claims Afterpay โ€” immediate differentiator opportunity.

Everything included

A complete intelligence package โ€” not just data, but strategy ready to act on.

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Full Competitor Screenshots

Annotated screenshots of 3โ€“5 competitor websites, landing pages, and ad creatives โ€” captured and documented at a point in time.

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Messaging Matrix

Side-by-side comparison of every claim, benefit, and differentiator your competitors are making across their key pages.

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Gap Analysis

Identification of claims, angles, and positioning statements that no competitor is making โ€” your biggest opportunities.

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Positioning Recommendations

Specific, actionable guidance on how to position your offer relative to the competition โ€” backed by the data in the matrix.

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Ready-to-Test Headlines

5โ€“10 headline and ad copy variations written from the gap analysis โ€” ready to drop straight into your campaigns.

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Full Report Delivered

Everything packaged in a clean, shareable PDF and HTML report. Present directly to clients or use internally for strategy.

How it works

Structured research and analysis โ€” delivered as a clear, actionable report.

1

Identify Competitors

We agree on 3โ€“5 competitors to analyse based on your market and goals.

2

Deep Research

Full analysis of each competitor's website, landing pages, ads, and messaging.

3

Build the Matrix

All claims and positioning mapped into a structured comparison matrix.

4

Find the Gaps

Identify what no one is claiming โ€” the white space where you can win.

5

Deliver Report

Full report with recommendations and ready-to-use copy delivered within 5โ€“7 days.

Is this right for you?

  • ๐Ÿš€

    Businesses Launching Campaigns

    Know exactly how to differentiate before you spend a dollar on ads.

  • ๐Ÿข

    Agencies Onboarding New Clients

    Deliver a premium strategy asset in the first week โ€” builds trust and sets direction.

  • ๐Ÿ“‰

    Businesses Whose Ads Have Plateaued

    When performance stalls, fresh competitive angles often unlock the next breakthrough.

  • ๐Ÿ›’

    eCommerce Stores in Crowded Niches

    Find the angle no competitor is using โ€” and make it your primary message.

What you'll walk away with

  • A clear picture of how competitors position themselves
  • The specific gaps no one in your market is claiming
  • A positioning strategy grounded in real data
  • Headlines and copy ready to test immediately
  • A deliverable you can present directly to stakeholders
  • Delivered within 5โ€“7 business days

Ready to outsmart your competition?

Book a free 20-minute call and we'll scope out the analysis together.

Book a Free Call