Every RSA headline across your account scored Winner, Loser, or Zombie — plus replacement copy written against your actual competitive landscape. Fixed price $297.
| Headline | CTR | Conv | Label |
|---|---|---|---|
| Free Shipping Over $99 | 12.4% | 18 | Winner |
| Australia's #1 Rated Store | 3.1% | 1 | Loser |
| Shop Our Full Range Today | 1.8% | 0 | Zombie |
| 30-Day Money-Back Guarantee | 8.6% | 9 | Potential |
| Award-Winning Since 2010 | 2.2% | 0 | Zombie |
Every headline in your account falls into one of three categories. Most accounts have at least 8–12 that need replacing. Here's what each label means — and what happens next.
These headlines are earning their place. They're generating clicks and conversions at a rate that justifies keeping them in rotation. The review identifies them so you know exactly what's working — and why.
These headlines are getting shown and clicked, but the traffic doesn't convert. They're drawing spend toward the wrong intent or making a promise the landing page doesn't deliver. They need to be replaced.
These headlines exist in your account but Google's auction rarely shows them. They're not contributing data, not influencing performance — they're just taking up a slot that a better headline could use.
A structured, actionable report — not a vague set of observations. You receive scored headlines, replacement copy ready to implement, and a clear view of what's dragging performance down.
All RSA headlines across every active Search campaign classified: Winner, Potential, Loser, or Zombie — with the data behind each label.
Visual breakdown of Winners, Losers, and Zombies across your account — so you can see at a glance where the biggest gaps are.
Over-pinned headlines identified — headlines locked to a position that limits how many combinations Google can test, reducing auction flexibility.
Every Loser and Zombie gets a replacement headline — written against your competitive landscape, not a generic template. Ready to copy and paste.
Replacement copy is written against what your competitors are saying — so new headlines position you in the market, not just fill a slot.
Report delivered as a structured PDF with all data and copy ready to implement. Includes a walkthrough call to run through findings together.
Read access to your account is all that's needed. Everything else is handled — from data pull to final copy.
Share read-only access to your Google Ads account via Manager Account invite.
Every RSA headline pulled, classified, and scored against 90-day performance data.
Replacement headlines written for every Loser and Zombie — informed by live competitor research.
Full report delivered within 72 hours with a walkthrough call included.
Ad copy ages. What worked in Q1 often drags by Q3. This review finds what's still earning its place — and what should have been replaced months ago.
Most ad copy is written by describing the product, not the market. Replacement headlines are written against what your competitors are actually saying.
Ad copy fatigue is a real signal. If CTR is dropping or CVR has softened, headlines are usually the first place to look.
Fix the copy before anything else — headlines are part of every pillar. Getting them right first means everything downstream benefits.
Account started April 2025 generating 1–2 leads per month at $1,000+ CPA. After structural audit, negative keyword expansion, RSA fixes, and bid optimisation — lead volume grew to 32/month at $152 CPA. Consistently under target every month since October 2025.
Every RSA headline scored. Replacement copy included. Fixed price $297.
Get Your RSA Review →Tell me about your account and I'll confirm the scope, timeline, and what you can expect to find. Fixed price $297 — no surprises.