Most businesses launching Google Ads face a choice: hire an agency and commit to a retainer, or guess at the structure. The Campaign Build Report is a third option — a complete, ready-to-implement plan so you can launch properly without ongoing management costs.
Everything you need to launch a properly structured Google Ads account — documented clearly so you can hand it to anyone and have it implemented correctly.
Volume, intent, and competition mapped across your full product range. Organised by theme and intent tier.
Campaign and ad group architecture mapped out with match type rationale for each group.
Built from competitor and SERP research — ready to add on day one. No wasted spend on irrelevant traffic from launch.
Headlines and descriptions for each ad group written against competitor messaging gaps. 15 headlines + 4 descriptions per ad group.
Sitelinks, callouts, and structured snippets written and ready to paste in.
Everything to verify before the first dollar is spent. What to check, in what order, before going live.
Which strategy to use, what target to set, and when to adjust based on learning phase data.
What to monitor after the learning phase completes. How to read early performance signals correctly.
A straightforward process with no unnecessary back-and-forth. One revision round is included.
Complete a short kickoff brief covering your business goals, target audience, competitors, and any existing brand or copy guidelines.
Full keyword research, competitor SERP analysis, ad group architecture, and copy — all built around your specific market.
Complete build plan delivered within 5–7 business days. Walkthrough call included. One revision round included.
The Campaign Build Report gives you everything documented to launch and run the campaigns yourself — or hand to whoever manages your Google Ads account. One project. Fixed price. You own the output.
Start with the right structure rather than rebuilding after 6 months of wasted spend.
Get a properly documented build plan to hand to your next hire or manage internally.
A clean rebuild from scratch, structured correctly from day one.
At that level, structure matters. A properly built foundation scales cleanly. A guessed one hits a ceiling.
"We'd had two agencies build campaigns for us before and both times we were spending money within days of launch with nothing to show for it. Rob's Campaign Build was different — he mapped the competitors first, structured everything before touching the account, and verified everything was set up correctly before a single dollar was spent. Month one ROAS was 3.1×."
Tell me what you're working on and I'll get back to you within one business day.