The average eCommerce account spending $10k–$50k/month has 3–5 structural issues quietly draining budget. Most are invisible — until someone looks for them.
Most business owners I speak to aren't flying blind — they just can't trace the symptom back to the cause. Here's what I hear most often.
Performance was fine three months ago. Now it's not. Your agency says it's seasonal — but you're not convinced.
Budget went up. Spend went up. Sales didn't. Something changed in the account structure — you just don't know what.
You know Google Ads well enough to be dangerous. But there's a nagging feeling the account isn't structured the way it should be.
Google's black box campaign is consuming budget. The reporting says it's working. Your revenue doesn't agree.
Same spend, same results — month after month. You've tried raising budgets and changing bids. Nothing moves.
The monthly report shows green metrics. But the revenue in your Shopify dashboard tells a different story.
If any of these are true, your account has a structural problem — not a spend problem. Adding budget to a broken structure just accelerates the leak.
A structured, written review of your Google Ads account across 5 key areas — delivered in 48–72 hours with a clear, prioritised list of exactly what to fix and in what order.
No fluff. No padding. A focused written diagnostic covering five areas where Google Ads accounts consistently break.
30-day search term analysis against your campaigns. What's converting, what's burning budget, and which negatives are missing.
How your campaigns and ad groups are organised — and whether the structure is fighting against your bidding strategy.
Where your budget is actually going versus where it should be going. Includes Performance Max vs Search split analysis.
RSA performance, headline variety, pinned assets, and whether your ads are giving the algorithm enough to work with.
Is Google counting the right things? Duplicate conversions, cross-account tracking issues, and goal misconfiguration are more common than you'd think.
Every finding ranked by impact. Fix the biggest leak first — not the easiest thing to change. Includes estimated impact for each item.
No discovery calls. No lengthy onboarding. Fill in the form and you'll have your written diagnostic within 48–72 hours.
Your business name, monthly spend, and Google Ads Customer ID. Takes under three minutes. No access required at this stage — I'll request read-only access after you submit.
~3 minutesI work through the five diagnostic areas manually — not a tool, not a template. Every account is different and I look at it that way.
48–72 hoursA clear, structured report with findings and a prioritised action list. You can take it anywhere — implement it yourself, hand it to your team, or ask me to fix what I find.
Delivered by emailNo two accounts break the same way. But these are the structural problems that come up most often — and they're rarely visible in standard reporting.
Broad match keywords without a negative keyword framework routinely send spend to irrelevant industries, competitor brand terms, or low-intent informational queries. It shows up clearly in the search term data — but most account owners never look there regularly.
Traffic QualityHigh-margin and low-margin products competing in the same asset group. The algorithm optimises toward volume, not profitability — and without segmentation, your best products subsidise your worst ones.
Campaign StructureOverlapping tags from Google Tag Manager, a platform integration, and a legacy manual snippet all firing on the same purchase. The reported ROAS looks strong. The actual return doesn't match — and the bid strategy is optimising toward inflated data.
Conversion TrackingTarget ROAS or Target CPA set too aggressively for the conversion volume available. The algorithm can't learn properly, so it either underspends or chases the wrong signals. Often the fix is a transitional strategy — not just a number change.
BiddingRSAs with pinned headlines, low asset diversity, or copy that mirrors the same angle across all three ad variations. Google's optimisation relies on variety — accounts that limit it see lower Ad Strength scores and reduced auction eligibility.
Ad CopySearch campaigns capped while Performance Max runs unconstrained. Or the reverse — brand campaigns consuming budget that should be going to non-brand. The allocation that made sense when campaigns launched rarely matches what the data supports 12 months later.
Budget AllocationFill in the form and I'll be in touch within one business day to confirm access details. Diagnostic delivered within 48–72 hours of account access.
I'll be in touch within one business day to confirm account access. Your diagnostic will be delivered within 48–72 hours of access being granted.