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Product Profitability Ranker

Not all products deserve your ad budget. Enter your products, see which ones are actually worth advertising — ranked by true net margin and max viable ad spend.

% of visitors who buy — used to estimate max viable CPC.

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% charged by your payment gateway per transaction.

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Profit % you want to keep after ads. Used to calculate recommended CPC.

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Your Products

Product Name Sale Price Cost (COGS) Shipping Pay Fee %

Ranked by Net Margin

Enter at least one product above to see your profitability ranking.

Where to Find Your Numbers

Not sure where to get product cost and pricing data? Here's exactly where to look.

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Sale Price & COGS

What you sell for and what it costs you

  • 1In Shopify → Products → select a product → Pricing section. Sale price is shown, cost per item is below it.
  • 2If COGS isn't in Shopify, check your supplier invoices — unit cost including any import duties or freight.
  • 3In Shopify Analytics → Finances → Cost of goods — you can export a product-level cost report.
Tip: Include landed cost (freight, customs, duties) in your COGS figure — not just the supplier price.
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Shipping Cost per Product

What it costs you to fulfil each item

  • 1Check your carrier invoices (Australia Post, Sendle, DHL) — total shipping paid ÷ orders shipped.
  • 2Heavier or bulky products cost more to ship — calculate per-product if there's significant variance.
  • 3Only include costs you absorb. If the customer pays full shipping, enter $0.
Tip: Include packaging materials and pick-and-pack labour time in your shipping cost — it adds up at volume.
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Conversion Rate & Payment Fee

Used to calculate max viable CPC

  • 1Conversion rate: Shopify Analytics → Overview → "Online store conversion rate". Use 90-day average.
  • 2Payment fee: Check your gateway dashboard. Shopify Payments is 1.4–1.75%; Stripe is 1.7% + $0.30 (AU).
  • 3Override the payment fee per product if some products use different gateways (e.g. Afterpay has different rates).
Tip: Paid traffic often converts differently to organic. If you know your Google Ads CVR, use that for more accurate CPC estimates.